Selected Works

A meditative journey through sleep, shaped by sleep research data and generative art

Created during my residency, now installed at a museum in Shanghai

To grow Edifier’s sales in Japan, we shifted away from noise-driven marketing and built a campaign that let the product speak for itself.

Facing under 1% market share, we repositioned Firefox in Japan by building a movement centered on user choice

For Tokyo's Post Punk band BED I designed Vinyls, Zines, Logos, etc.

Our rules for keeping ads understandable — even when visuals are bold.

The transitions, overlays, and modular scenes that speed up production while keeping quality high.

Between Code and Conscience

Where we combine practical shots and CG for a cleaner, more controllable result.

In late 2023, I photographed the social media and press campaign for the Japanese fashion brand PETTY Clothing. Taking on the roles of Creative and Art Director, I also directed and edited a series of short films for their digital channels, shaping a cohesive visual narrative across still and moving image.

I work as an Art Director and Photographer for fashion brands, creating campaigns across luxury and lifestyle.

For the AW24 campaign of the Japanese fashion label PETTY, I developed a visual direction inspired by classic tailoring and vintage fashion photography. The campaign was shot entirely on analogue medium format film, creating a tactile and textured aesthetic that reflected the brand’s balance between refinement and rawness.