Freelance
Art Direction
Photography
Creative Direction
2023
In late 2023, I photographed the social media and press campaign for the Japanese fashion brand PETTY Clothing. Taking on the roles of Creative and Art Director, I also directed and edited a series of short films for their digital channels, shaping a cohesive visual narrative across still and moving image.
The entire campaign was shot on 6×7 medium format film, set against the raw landscape of Izu Oshima Island. The choice of analogue photography introduced a tactile, imperfect quality, allowing the environment and materiality to become part of the visual language.
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