Freelance | Sans Shérif

Art Direction

Graphic Design

2026

BED Visuals

BED Visuals

Visual identity, world-building, and speculative typography

Visual identity, world-building, and speculative typography

For Tokyo-based post-punk band BED, I developed a cohesive visual world spanning vinyl, zines, logos, and music videos. In collaboration with London-based Hato Press, I art directed and designed a publication that extends the band’s narrative beyond music.

Building a future visual language for a post-punk universe

Building a future visual language for a post-punk universe

The project is built around a fictional future set hundreds of years ahead, where every visual element functions as part of that world. I designed custom typefaces and writing systems to reflect this setting, shaping a distinct visual language that carries across covers, publications, and moving image.

Each piece acts as a portal into BED’s universe, where I treat each asset not just as communication, but world-building.

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