Basil Kräher
Art Director & Designer
Experience
Art Direction, Design, Photography
FREELANCE, Tokyo 2021–
Visual Communication Designer
ARTSNEXT, Zurich 2020
Graphic Designer
HAVAS Zurich, 2016-2020
Intro
I’m a Tokyo-based Swiss Art Director, Designer, and Photographer with over 10 years of experience in design and visual storytelling. My foundation in graphic design, combined with experience in advertising and innovation agencies, allows me to merge creativity with strategic thinking. Since moving to Tokyo in 2020, I’ve worked with international clients across Europe and Asia, while also developing spatial and experiential projects that explore the intersection of art, design, and emerging technologies. My work spans campaigns, installations, and music videos — some reaching millions of views — and includes projects now exhibited in a museum in Shanghai. I am currently developing an exhibition on artificial intelligence with a research institution. My strength lies in translating complex ideas into clear visual systems and immersive experiences, with a focus on creating work that resonates culturally and pushes beyond traditional formats.
Education
CREATIVE DIRECTION
Central Saint Martins, Summer 2025
JAPANESE LANGUAGE SCHOOL
ARC Academy, 2021
BACCALAUREATE DEGREE - ART
BMS Zurich, 2017-2020
GRAPHIC DESIGN DEGREE
Schule für Gestaltung Zurich, 2016-2020
Service







