BASIL KRÄHER

BASIL KRÄHER

BASIL KRÄHER

Basil Kräher

Art Director & Designer

Experience

Art Director | Freelance
UltraSuperNew, Tokyo 2024–

Art Director | Freelance
UltraSuperNew, Tokyo 2024–

Art Direction, Design, Photography
FREELANCE, Tokyo 2021–

Visual Communication Designer
ARTSNEXT, Zurich 2020

Graphic Designer
HAVAS Zurich, 2016-2020

Intro

I’m a Tokyo-based Swiss Art Director, Designer, and Photographer with over 10 years of experience in design and visual storytelling. My foundation in graphic design, combined with experience in advertising and innovation agencies, allows me to merge creativity with strategic thinking. Since moving to Tokyo in 2020, I’ve worked with international clients across Europe and Asia, while also developing spatial and experiential projects that explore the intersection of art, design, and emerging technologies. My work spans campaigns, installations, and music videos — some reaching millions of views — and includes projects now exhibited in a museum in Shanghai. I am currently developing an exhibition on artificial intelligence with a research institution. My strength lies in translating complex ideas into clear visual systems and immersive experiences, with a focus on creating work that resonates culturally and pushes beyond traditional formats.

Education

SPATIAL DESIGN COURSE
UAL London, Winter 2025

SPATIAL DESIGN
UAL London, Winter 2025

CREATIVE DIRECTION
Central Saint Martins, Summer 2025

JAPANESE LANGUAGE SCHOOL
ARC Academy, 2021

BACCALAUREATE DEGREE - ART
BMS Zurich, 2017-2020

GRAPHIC DESIGN DEGREE
Schule für Gestaltung Zurich, 2016-2020

Service

Art Direction

Creative Direction

Brand Identity

Campaign Key Visuals

Campaign Platform Developement

Graphic Design

Experiential Design

Photography

Approach

Art Direction

Creative Direction

Design

Experiential / Spatial

Photography

Every project begins with clarity. We define objectives, audience, positioning, and practical constraints before any visuals are created.

Goals
Audience
Deliverables
Timeline

Art Direction

Creative Direction

Design

Experiential / Spatial

Photography

Every project begins with clarity. We define objectives, audience, positioning, and practical constraints before any visuals are created.

Goals
Audience
Deliverables
Timeline

Art Direction

Creative Direction

Design

Experiential / Spatial

Photography

Every project begins with clarity. We define objectives, audience, positioning, and practical constraints before any visuals are created.

Goals
Audience
Deliverables
Timeline

Clients

I believe brands should create culture, not just content. I build campaigns and experiences that go beyond advertising — bold in idea, strong in craft, and made to be remembered.

We work with brands and teams that care about craft, clarity, and consistency — from early-stage launches to established companies refreshing their visual direction.